Examining the Intention to Purchase Luxury Goods Based on the Planned Behaviour Theory

The aim of this study is to examine the purchase intention luxury goods using framework theory planned behaviour. Data were collected through a questionnaire conducted with 130 Angolan consumers and analysed structural equation modelling. results indicated that subjective norm was most important determinant intentions for goods, followed by attitude. Perceived behavioural control not shown have significant relationship intentions. research contributes literature, there being no previous in Angola sought understand This provides theoretical insight into behaviour presenting motivational factors behind among consumers. will greatly assist companies formulate better marketing strategies position their brand communicate target